HONG KONG, A ban on ivory sales in China, the world's largest importer and end user of elephant tusks, takes effect on Sunday with wildlife activists calling it a vital step to reducing the slaughter of the endangered animals.

China has made a big push to eradicate ivory sales and demand has fallen since early 2014 because of a crackdown on corruption and slower economic growth.

Public awareness campaigns featuring celebrities have helped boost awareness of the bloody cost of ivory. Wildlife groups estimate 30,000 elephants are killed by poachers in Africa every year.

Source: NAM NEWS NETWORK

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