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Economy Ministry Prohibits Network and Pyramid Marketing Practices

Sana'a: The Ministry of Economy, Industry, and Investment has announced a comprehensive ban on the sale, purchase, trading, advertising, or promotion of commodities, products, or services through network or pyramid marketing. This prohibition applies to both electronic and non-electronic means, including social media platforms.

According to Yemen News Agency, network or pyramid marketing involves strategies used by providers, advertisers, or promoters to invite consumers to recruit others to purchase a commodity or receive a service. In return, the initial consumer receives a benefit. These recruited consumers are then organized into pyramid or network groups designed to collect money from as many participants as possible.