Sana'a: Researcher Dirham Amin Al-Warafi has been awarded a PhD with honors from the Department of Public Relations and Advertising at the Faculty of Mass Communication, Sana'a University. His dissertation is titled: 'The Credibility of Celebrity Advertising on Social Media and Its Impact on the Purchasing Behavior of the Yemeni Consumer.'
According to Yemen News Agency, the examination committee was chaired by Dr. Hassan Dajrah from Al-Hodeidah University as the external examiner, with Dr. Omar Abrain from Sana'a University as the internal examiner, and Dr. Abdulrahim Al-Shawari serving as the thesis supervisor.
The committee recommended printing and exchanging the dissertation among universities, considering it the first doctoral thesis in digital advertising at the level of Yemen.