Amran: Researcher Raafat Amin Wahish has been awarded a Master's degree with honors in Business Administration from the Faculty of Commerce and Economics at Amran University, for his thesis titled: 'The Impact of Promotional Mix Elements on Doctors' Choice of Local Medicines in Hospitals of Amran Governorate - A Field Study.'
According to Yemen News Agency, the thesis defense committee, chaired by Dr. Abdul-Fattah Al-Qaras as internal examiner, with Dr. Abdulkarim Al-Daees as external examiner, and Dr. Nabil Al-Alafi as supervisor, praised the findings and results reached by the study.
The research highlighted the role of the promotional mix in influencing doctors' decisions and strengthening confidence in locally produced medicines, in a way that supports national industries and enhances their presence within health institutions.